When Pepe is asked about how he helps those that train with him, he starts with the following phrase;

“I do not believe in the reason, I believe in the opinion.”

This means that our methods and ways of working aren’t any better than any other, it is simply what we believe in. The value of these methods lies in the opinion of the person using them. 

Our methods differ significantly from conventional training which is usually tough, intense and high repetitions. This is not to say our method is “easy”, because it also needs hard work, dedication and commitment, but simply applied in a different manner. 

Human beings have infinite capacities and skills, the problem is that our mind limits us. Telepathy, telekinesis and many more things are all possible. The problem is that we have never been helped to develop these skills, on the contrary we have been made to believe that these things are impossible. 

Pepe’s intention is to teach players skills that will help them both personally and on the tennis court. 

The first thing he starts to work on is helping the player understand the importance of respect. To respect and accept people as they are, regardless of what they might have, do or achieve. Because above everything we are all humans, we are all equal. 

One of the tools we use often to help players with their tennis is visualisation. When you visualise a movement for example, the feeling of that movement automatically starts to become ingrained in your being. This takes away the need of having to repeat something thousands of times to force your muscles to remember that movement. Thus making the work sensitive as opposed to repetitive. 

Imagine for a moment two cars, one that has a maximum speed is 150 km/h and the other with a maximum speed of 220 km/h. However the second car, from the first day it left the dealership, has been fitted with a speed limiter of 150 km/h. So this means of course that it’s true potential has been limited and therefore become equal to the first car which it’s actual limit is 150 km/h. 

In Pepe’s opinion it is the same with animals and human beings. The human being has been limited from the very beginning into believing that it has many limitations until it is almost at the same level as animals. So much so that it is common to hear the phrase, “at the end of the day a man is just an animal.” And it’s true, we do do everything an animal can, but besides that, (if we were to remove the 'limiter'), we would have many more capabilities than animals. So having said that, if you look at many conventional teaching methods they are much the same as how you would train an animal. Repeat repeat repeat, followed by a gratifying reward, (food, compliments, etc). It’s true that it works, in a way, but it is very limited. This highly repetitive method is also painful and annoying to humans, but we’re made to believe that it is normal to be so hard and to suffer so much, that there is no other way.

This is where we respect but do not share the opinion, because we believe when you remove the limiter and start to show humans their true potential, everything becomes much easier, faster and more enjoyable!! 

Pepe Imaz on "What is Success?"

"I'll start by saying in my opinion of course (respecting whichever other) that man is the most perfect and wonderful thing that exists and it is absurd to say that one man is better than another. It would be as if to say 10 is more than another 10. It is absurd because 10 is 10.  

However we have been made to believe that we are individuals and have been encouraged to be different from others by achievements, possessions, fame and other such things.

Speaking from experience, for many years I have worked with all "types" of people; sportsmen, celebrities, rich people, poor people, people with "social success" and without "social success". 

But regardless of the persons background, the cause of stress, anxiety and depression was the lack of love, respect and acceptance towards themselves. Furthermore, with people who had this "social success" stress, depression and fear was almost always much higher. Therefore I understand that "social success" does not bring happiness.

So for me, the meaning of "success" would be to describe a person who has installed the most happiness in their life. 

And in my opinion (as I have spent years trying not to lose my way from this path, working a little more each day towards it) happiness is reached through LOVE. Firstly starting with oneself, loving oneself, (not from a place of narcissism but from humility) and then to love others without judgment, with respect and acceptance.