When Pepe is asked about how he helps those that train with him, he starts with the following phrase;

“I do not believe in the reason, I believe in the opinion.”

This means that our methods and ways of working aren’t any better than any other, it is simply what we believe in. The value of these methods lies in the opinion of the person using them. 

Our methods differ significantly from conventional training which is usually tough, intense and high repetitions. This is not to say our method is “easy”, because it also needs hard work, dedication and commitment, but simply applied in a different manner. 

Human beings have infinite capacities and skills, the problem is that our mind limits us. Telepathy, telekinesis and many more things are all possible. The problem is that we have never been helped to develop these skills, on the contrary we have been made to believe that these things are impossible. 

Pepe’s intention is to teach players skills that will help them both personally and on the tennis court. 

The first thing he starts to work on is helping the player understand the importance of respect. To respect and accept people as they are, regardless of what they might have, do or achieve. Because above everything we are all humans, we are all equal. 

One of the tools we use often to help players with their tennis is visualisation. When you visualise a movement for example, the feeling of that movement automatically starts to become ingrained in your being. This takes away the need of having to repeat something thousands of times to force your muscles to remember that movement. Thus making the work sensitive as opposed to repetitive. 

Imagine for a moment two cars, one that has a maximum speed is 150 km/h and the other with a maximum speed of 220 km/h. However the second car, from the first day it left the dealership, has been fitted with a speed limiter of 150 km/h. So this means of course that it’s true potential has been limited and therefore become equal to the first car which it’s actual limit is 150 km/h. 

In Pepe’s opinion it is the same with animals and human beings. The human being has been limited from the very beginning into believing that it has many limitations until it is almost at the same level as animals. So much so that it is common to hear the phrase, “at the end of the day a man is just an animal.” And it’s true, we do do everything an animal can, but besides that, (if we were to remove the 'limiter'), we would have many more capabilities than animals. So having said that, if you look at many conventional teaching methods they are much the same as how you would train an animal. Repeat repeat repeat, followed by a gratifying reward, (food, compliments, etc). It’s true that it works, in a way, but it is very limited. This highly repetitive method is also painful and annoying to humans, but we’re made to believe that it is normal to be so hard and to suffer so much, that there is no other way.

This is where we respect but do not share the opinion, because we believe when you remove the limiter and start to show humans their true potential, everything becomes much easier, faster and more enjoyable!! 

Pepe Imaz on "What is Success?"

"I'll start by saying in my opinion of course (respecting whichever other) that man is the most perfect and wonderful thing that exists and it is absurd to say that one man is better than another. It would be as if to say 10 is more than another 10. It is absurd because 10 is 10.  

However we have been made to believe that we are individuals and have been encouraged to be different from others by achievements, possessions, fame and other such things.

Speaking from experience, for many years I have worked with all "types" of people; sportsmen, celebrities, rich people, poor people, people with "social success" and without "social success". 

But regardless of the persons background, the cause of stress, anxiety and depression was the lack of love, respect and acceptance towards themselves. Furthermore, with people who had this "social success" stress, depression and fear was almost always much higher. Therefore I understand that "social success" does not bring happiness.

So for me, the meaning of "success" would be to describe a person who has installed the most happiness in their life. 

And in my opinion (as I have spent years trying not to lose my way from this path, working a little more each day towards it) happiness is reached through LOVE. Firstly starting with oneself, loving oneself, (not from a place of narcissism but from humility) and then to love others without judgment, with respect and acceptance. 

Family atmosphere

Pepe Imaz Tennis is unlike a conventional academy style training facility.
Players at academy's often feel lost and alone, just part of a big factory,
which is exactly why we only ever have a small group of no more than 8 to 10 players.
Through our philosophy it is very important to us that the team feels very much like a family.

For a player to be part of the group, everyone must feel comfortable with one another.
So both the coaches and players must have a good feeling with the new person looking to join.
Vice versa it's equally important for the new player to feel comfortable with everyone in the group.
Without this balance and harmony, we can not have the family atmosphere that we do. 

We always do our best to travel together to competitions, with at least one of our coaches traveling with
the players, helping them to grow and to continue learning and improving on the road. 

Because we are such a small group, everything each player does is for their own specific growth as a person and as a player. Therefore there is never any time wasted on the court; unlike at many academies where players find themselves doing drills just because they're told to do so. For this reason we often practice tennis no more than 2 hours a day depending on what each individual player needs.

· Pepe Imaz · 

Each player works directly with Pepe to decide what they need to work on
emotionally, technically and tactically. To read more about Pepe, click here.

· Barry Fagan · 

Barry is from Ireland, trained with Pepe for 7 years reaching a very high level of professional tennis.
During these years he developed a great understanding of the work that Pepe does.
This has enabled him to be the ideal assistant coach to continue the work that Pepe has set even when Pepe can't be around.
Furthermore at only 28 years of age Barry still holds a very high level of tennis
and often plays in the group to help with specific drills and points play. 

· Marko · 

The former Tennis Pro brings a lot of experience to the table - mostly his own but also through his brother Novak. He has been a part of Pepe Imaz’s team for various years now, and is faithful to his special way of understanding tennis and life. 

· The Tennis Club · 
We are fortunate to use the Marbella International Tennis Club facilities. The club has three clay courts,
four Plexipave courts, and two paddle tennis courts. I take the opportunity to thank its director, Mr. Javier Garrido, for all his logistical and human help.

· Accommodation · 
We offer all players the possibility of accommodation when they come to practice with us.
The accommodation will either be with one of our coaches or a family closely connected to us.
Accommodated players will be assisted with transport, cooking, and washing during their stay.
We also help to find long-term solutions for players.